Home Review Marketing
Category

Review Marketing

Amazon Product Interactive Multimedia Reviews
Product FeaturesReview Marketing

How to Get Amazon Reviews and Be A Stand-Out Seller

written by Saurabh Majumdar

So you’re a brand new seller on Amazon – congratulations! You’re now a part of the world’s largest marketplace and can reach millions of online shoppers.

Sources say shoppers begin their product search on Amazon nearly 2x more often than on Google. Amazon’s annual revenue is approaching the trillions, and third-party sellers comprise nearly 82% of the e-retailer’s sales. So if you can build your brand on the platform, it could mean steady revenue for you. This post covers how to get more Amazon reviews.

 Build Your Reputation to Stand Out Among Sellers

Amazon Ratings and ReviewsAs a new seller on Amazon, peer competition is one of the biggest challenges that you’ll face. Your brand is listed among similar products from all over the world, so it’s important to stand out. One of the best ways to do that is by gathering positive reviews.

*Note that there are two kinds of reviews you can receive on Amazon. Seller Reviews rate the buying experience with the merchant (fulfillment, shipping, communication, etc.). Product reviews rate the product purchased (quality, as described, condition, etc.). Both are important to sales and reputation, but product reviews are easier to find and seem to get more views. You can learn more and manage both in Seller Central.

Get More Amazon Reviews from Customers: How it Can Help You

Reviews of your product, brand or service can create, or cost you sales. They can:

  • Convince on-the-fence buyers to make a purchase
  • Sway consumers to buy your product over a competitor’s
  • Provide quality assurance
  • Serve as trusted word-of-mouth recommendations

In other words, reviews mean more e-commerce dollars. Statistically, products with more reviews tend to win over those without. Studies show that:

  • 85% of consumers say that they read online reviews for local businesses
  • 73% of consumers say positive customer reviews make them trust a business more

That goes for online businesses too.

How to Attract More E-Commerce Reviews

 

Since October 2016, Amazon forbids merchants from offering free or discounted products in exchange for reviews. However, you can still get great reviews and build your seller reputation.

Provide Excellent Customer Service – To get more Amazon reviews and become a trusted seller, on time shipping and fulfillment, accurate product descriptions, and fair pricing are absolutely essential. Customers are quick to call out scams or bad experiences as a way to protect their fellow shoppers.

Request Reviews via Email – Follow up with the buyer after the item has been delivered. Check with them to make sure everything has gone great (and fix any potential problems) before asking them to post a review. Please, don’t spam them with multiple sales emails; it will backfire.

Use a Review Collection Service – Feedback collection services will help you gather genuine, authenticated reviews made by actual customers who have purchased products or services online. Some services such as tellofy can even help you to get these reviews onto Amazon as well by using a third party share feature.

Maintain Active Social Media Profiles – Facebook, Google, Twitter, and LinkedIn are great places to connect with your customers. They are extremely and popular and encourage two-way conversation. Consider reaching out privately to a happy customer and requesting to leverage their social media review on your Amazon seller profile.

***As always, avoid fake reviews.   Tellofy is an invite only system, so only genuine customers who have completed a transaction actually get the invite for writing a amazon product review. try out the tellofy review management system.

Being a new Amazon seller can be overwhelming due to the learning curve. Fortunately, there are lots of forums and guides out there to help new online merchants. Increasing reviews will certainly help to drive online sales and profits – follow these tips to increase customer reviews, and you will be on your way to a great seller reputation. Good luck out there!

Finally we welcome your comments, suggestions or criticism on this article. 
Please click here to share your thoughts via the tellofy feedback system

 

January 18, 2019 0 comment
1 Facebook Twitter Google + Pinterest
GeneralReview MarketingUGC

How Online Reviews Can Boost Your SEO and Site Rankings

written by Saurabh Majumdar

Consumer reviews have a real effect on shopping behavior. 92% of people read online reviews about local businesses. 69% of people will remember reading a positive review, and 88% said such reviews affected their decision to purchase.

Did you know that customer reviews also have an influence on-site SEO and search rankings?

Most of us know by now, search engines love fresh and relevant content. User-generated content (UGC) such as ratings, reviews, forums and even user-submitted video will boost SEO on your site. This, in turn, increases traffic and drives conversions.

How Review Sites Work to Boost SEO

Because reviews and ratings provide unique content which is often updated, review sites are the perfect food for major search engines like Google, Yahoo, and Bing to gobble up in their site crawls.

When someone searches Google for “best [your product or service] in [your city]”, the first results are typically listings from Yelp, Trip Advisor, or another review site. These sites have the perfect SEO storm of domain authority, popularity, links, and a steady stream of new content. This is why a review site will almost always come before a brand’s own website.

A constant stream of reviews and new information tells Google that your business is still very much active. This helps search engines determine that your business is relevant.  They are then more likely to begin showing your site more often or higher within the search.

The more these adjustments result in people checking out your business, the more the search engines will begin to feature you. As your visibility continues to grow, your search engine rank keeps improving, and the cycle continues.

Why It’s Important to Have Reviews on 3rd Party Sites

An important part of reputation management is to amplify the good information out there about your brand. Maximizing your brand’s “social proof”, i.e. the things real people say about you, improves your brand reputation and positions your business as an industry leader.

When you feed your good reviews to third-party sites like Yelp, Google + and other industry-specific review sites, your word-of-mouth marketing expands. It becomes easier for people to find and learn about your business, beyond just your website. And customer experiences improve as they get more information that matters to them. Everybody wins.

So, how do we make sure our advocate voices are reaching those places where they are most likely to be heard (aka Google search results)? Tellofy helps you amplify your good feedback with our 3rd Party Share feature.

How Buzz Boost 3rd Party Share Works

Our automated system targets positive reviews as they are collected. We then ask the customer to share their review to one or more of their social profiles or partner review sites. By simply clicking on a logo, they will be redirected to the 3rd party site. They won’t have to type the feedback again as it’s already shared to our clipboard. You can customize the message to the customer and choose the platforms that are important to your business (Trip Advisor, Yelp, Zillow, etc.)

It’s easy for the customer and easy for you. Happy customers are 50% less likely to leave a review than unhappy customers – so when they do, be sure you’re ready to maximize it!

Final Thoughts

Ultimately, what people are saying about your business and where they are saying it do matter. A strong presence on 3rd party review sites is can boost SEO for your brand. It can raise your search engine rankings, boost referrals to your website or physical location, and ultimately maximize your marketing ROI.

 

 

December 8, 2018 0 comment
1 Facebook Twitter Google + Pinterest
Video Reviews from Tellofy
FeaturedReview MarketingVideo Marketing

How to Collect & Publish Video Reviews. #1 Medium for Content Marketing

written by Saurabh Majumdar

Video is King of the Content Jungle

We’re just going to come right out and say it – marketers cannot ignore video as a channel – and that includes video reviews. It may seem mind-boggling that there are over 1 billion users on YouTube. And even moreso that these users upload 300 hours of video every minute, and watch almost 5 billion videos on YouTube every single day (https://fortunelords.com/youtube-statistics/).

It’s not so outrageous, though, when you consider the belly laughs that come from watching cat videos or the feeling of satisfaction you get from teaching yourself how to change a tire.

It’s estimated that 74% of all internet traffic in 2017 will be video – and for good reason.

 

Why Video Should be Part of Your Online Marketing Strategy

Videos are more engaging and have higher conversion rates than static images because they can explain a lot, faster. Product videos get watched more than any other type of video content on YouTube, after how-to videos and music videos. They were found to be popular among all age groups.

But the video revolution is not just happening on YouTube:

Emails that include video have a 80% higher open rate, and 2 – 3 x higher click-through rate. Landing pages with a product video can enjoy an 80% increase in conversions, and Facebook video posts receive an average of 64% engagement than other types of posts.

Another great thing about videos – Google loves them.  Researchers like Forrester, Moovly, and Search Engine Watch all claim that sites with videos are 53 times more likely than text pages to appear on the first page of search results.

Now, let’s take a moment to think about your customer. Our goal at all points of the sales journey is to build trust and put the customer’s mind at ease. Video testimonials have a really powerful way of doing this. With video testimonials, you can see a person’s facial expressions and hear the enthusiasm in their voice. You also get instant information about the reviewer’s gender, age range, and other demographics that may be relatable for your customer base. A video review puts a real face behind the message, and they tend to be more trusted as a result.

How to Collect and Share Video Reviews

So, now that you’re convinced you should have video reviews on all your product pages to increase conversion and on-page engagement, how should you collect reviews?

The simplest and most effective way to get customers to review recently purchased items is to ask them.

7 out of 10 customers will leave a review when asked.

The two most popular methods of asking for reviews are via on-site requests and follow-up emails.

With the help of a third party service like tellofy, you can create a simple, customized questionnaire which customers can use to create their own audio or video reviews. They can create reviews on their own mobile device or on a tablet in the place of business.  Tellofy and other tools spur successful collection of video reviews to use in for Reputation Marketing. They also ensure that the information is shared with Google for SEO purposes.

Further, as each feedback is received, an algorithm can calculate an individual question-based rating score as well as your overall rating score on the fly.

Tip: You should keep review forms short, so make sure you’re asking the right questions. Don’t just ask if your customers liked the product. You also want to know how they’re using it, such as through an explanation, photo, or video.  Don’t forget to ask if they’d recommend it to family and friends, or if the product had an effect on their life.

Also consider any product-specific details that might help others make an informed buying decision. For example, did the product fit “true to size”, how was the portion size, did the photos on website accurately represent the hotel room, etc.

Seamless Sharing of Reviews

You should include reviews across all points of the customer journey where you might need to build trust.

That means all products pages, but you can also have a dedicated review or testimonial page. Share awesome videos reviews to social media (with permission). Embed videos within a blog post. Include them in your email marketing.

Create your own YouTube channel. Remember, they rank higher in search engine result pages!

Don’t forget to monitor and moderate. Learn from and respond to the negative. We can’t win them all, but publishing reviews of all levels shows that you’re an honest company.

What features do you have in place to encourage shoppers and customers to share their product opinions with others?  To know more about how video reviews can increase retention and conversion check out our products at Tellofy

Tellofy provides a complete platform for omnichannel review acquisition, multimode options, customized surveys, review marketing tools along with customer insights & analytics.  Start a Free trial with Tellofy today to start on your UGC journey.

Finally we welcome your comments, suggestions or criticism on this article. Please click here  to share your thoughts via the  tellofy feedback system or please feel free to enter your comments below.

July 17, 2017 0 comment
2 Facebook Twitter Google + Pinterest